The loudness wars are over, Apple has won!

Excuse me while I gag…

Okay, that’s a little better.  I was just reading up on the newest, greatest, holy cow, gee whiz, gotta have that expensive box processor, also known as the Omnia 11.  I have to hand it to Mr. Frank Foti and his marketing team.  They have created one heck of a buzz about this thing, and it seems like folks are jumping on board to shell out $10 – $12 K for the box.  But let us review a few things.

I will admit most freely that I tend to be an audio purest.  I do believe that a limited amount of processing has its merits, especially for those listeners in high-noise environments like automobiles, work sites, etc.   With sloppy DJs working the consoles, there is a minor need for some limiting, gain reduction, and so on, just to the air product levels aren’t all over the place.  Those are real-world considerations.

Does an iPod have an air chain processor? No, if the iPod user wants more loudness, they turn up the volume.  Since most Ipod users are normal people and not some burned-out DJs with bad hearing, the volume control on an Ipod has plenty of headroom to satisfy.  Does a Droid or a Blackberry or whatever else people are listening to these days have an air chain processor? No.  And most users/listeners of those devices are perfectly happy with the quality and quantity of audio.

Back in the day when loudness meant a bigger transmitter, more carrier power, bigger signal, was easier to tune manually with the non-digital dial readout, etc., perhaps a loudness war with the cross-town rival was part of the game.  Nowadays, nobody cares except the program directors.  I repeat NOBODY CARES.  Ask anybody on the street what the loudest radio station is.  They very likely won’t even understand what you are trying to ask and you likely could not explain it in terms that would make them understand, much less care about.

The average person doesn’t give a rat’s ass about loudness.  Nor do they really care about how deep and full the DJ’s voice is, or how well the noise gate works, or the six-band EQ, or any of that crap.  In fact, if the music sounded just like it does on the iPod, e.g. completely unprocessed, they probably wouldn’t even notice.  The competition has changed and radio is being left behind because many people are stuck with old ideas about how things used to be.  Times have changed, and what should be the driving force in radio, the listeners, want to hear the music that they like.  That is what the program director should be worried about, finding and playing good music that the listeners want to hear.  Or having the best talk show, the most interesting news, or whatever other programming the station carries.

If the programming content is good, compelling radio, they will listen.  Never mind the air chain processor, the mic processor, the limiter, how loud the station is, what power the transmitter is running at, etc.  That is for the Engineers to take care of.

The first radio stations

On this, the 98th anniversary of the sinking of the Titanic, some radio history is in order.  Before broadcast stations, radio was mainly used by ships at sea sending messages in Morse Code to coastal radio stations.  These messages could be routine; we are on schedule, we are carrying such and such cargo, request port clearance, etc.  They could also be urgent; the ship is sinking, we need medical advice, etc.

RMS Titanic, April 10, 1912
RMS Titanic, April 10, 1912

Most of these early radio stations were owned by Marconi Company, which later became RCA.  One of the first Marconi Stations was in Wellfleet Cape Cod, the original call sign was MCC (for Marconi Cape Cod) later changed to WCC.

On April 14th about 11:45 pm, the Titanic struck an ice burg and sank about two and a half hours later.  The RMS Titanic call sign MGY was equipped with a radio transmitter at a time when ships were not required to be.  Sadly, the finer details of distress procedures for radio-equipped ships had not been worked out.   After this incident, radio distress procedures were codified and the SOS evolved into an internationally recognized distress signal.

On the night the ship sank, the Marconi employed radio operators were sending routine traffic to Cape Race, Newfoundland radio.  Because the radio apparatus used spark gap transmitters and crystal radio receivers, interference from other ship stations often caused problems.  Earlier in the evening, a Titanic radio operator had strongly rebuked the operator from the closest ship, the SS Californian, telling him to “Shut up, shut up, I am busy; I am working Cape Race.” At about 11 pm the SS Californian operator retired for the evening and the Californian never received the distress call.  Sadly, this incident probably led to the high loss of life because the Californian was just over the horizon to the west and would have likely been able to rescue many of the passengers before the Titanic sank.

Coast Guard radioman Jeffrey Herman has a good SOS story from the late 70s.  Being stationed in Hawaii, he was on duty late one night at Coast Guard Radio Station Honolulu, call sign NMO.

John Davies, the radio operator on board the Eriskay also has a story about receiving an SOS while at sea. Fortunately, that one turns out a little better.

I remember one night, hearing an automated SOS on the international lifeboat frequency (8364 kHz).  I imagined some poor guy cranking the lifeboat radio not knowing if it was going out or not (I was right, it turns out).  We heard him on Guam and DF’d him to off the coast near Australia.  We notified the Australian authorities, who diverted a nearby ship that picked 26 survivors up the next morning.

I am sure there a quite a few old CW (morse code) radio operators out there that have similar stories.  By the 1990s most maritime communications had moved to INMARSAT, and CW and coastal radio stations became redundant.

The end of commercial Morse Code in the US came on July 13, 1999, when KFS, the last coastal radio station, signed off.  Most of them have been scrapped and the valuable coastal land sold off to developers.

The development of broadcast radio was a direct offshoot of these radio stations.  AM radio, or rather AM technology was developed by ATT as an adjunct for their long-distance system.  ATT used High Frequency (HF) voice circuits to span oceans for several decades, up to about the mid-1960s.  Amateur radio operators began fooling around with voice broadcasting, using ATT’s patented AM technology around 1915 or so, after tube-type transmitters and receivers became available.   Somebody realized that money could be made with the new-fangled radio contraption and commercial broadcasting was born.

Radio Headed in the wrong direction

Inside radio seems to be hitting its stride, the latest story about a survey they took hits the nail squarely on the head.  Of the survey takers, 74% say that the radio is off the rails.  According to Inside Radio, 854 surveys were completed.

Granted, most readers of Inside Radio likely work in the industry.  The Recession (on which all bad things seem to be blamed) has cast a pall over the working environment in most radio stations, especially those owned by the big three.  If anything, this survey is a good inside look at how radio station employees feel.

What is more, telling are the thirteen pages of comments that survey takers left, many of which state precisely what I have said in the past:

It’s about live local connection to the community!

That cuts right to the heart of the matter.  Radio has lost its connection with the local community and has marginalized itself.   Now the major owners are riding the wave which is in decay.  Radio is no longer about the listeners or even the advertisers, it is about maximizing profits and minimizing expenses until the day they throw the big switch and turn off the last transmitter.

I wonder if they’ll talk about that issue at the NAB, or will it be drowned out by happy talk of The Recession ending and a bright future ahead?   More likely the latter, no one in high levels of radio management wants to admit there is a problem.  A problem they created.  Firing most of the local talent will be the undoing of radio.  That being said, radio equipment manufacturers and vendors will do pretty well this year.  After all, equipment is an asset, employees are liabilities.

Why “New Media” is no replacement for “Old Media.”

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The DC circuit court struck a stinging blow to any thoughts about so-called “Net Neutrality” when it overturned the FCC’s attempts to force Comcast the abide by its rules regarding internet access.  The three-judge panel ruled that the FCC does not have the authority to force Internet Service Providers (ISP) to give equal access to all its customers.  In a nutshell, this means that companies like Comcast, ATT, and Verizon, can filter search engine results and traffic, baning websites for no specific reasons.

So much for net neutrality.  Say I type something here that is critical of one of those companies, or any ISP for that matter.  With a few keystrokes, my site will disappear.  Gone.  Just like that.  For those that think the internet is this wonderful open global village thing that can spread the word and as a sort of modern-day check and balance system, think again.  In this day and age, when corporations have the same rights as people, look for the large ISPs to spend significant lobbying dollars to keep the laws tilted in their favor.  I would expect to also see quite a few campaign contributions to legislators that are friendly to large corporations.

There are several letter-writing campaigns, urging the FCC to change its classification of ISPs to a common carrier status, something that would put the ISPs squarely under the FCC’s control.   I look upon those with a jaundiced eye.  Perhaps the FCC can be convinced to change the rules, this time.  What will happen when a new FCC gets appointed?  Will those changes stay in effect?  The cynical side of me says no.

Independently run media outlets have traditionally acted as a backstop in our society.  There are fewer and fewer of those left these days.  I will readily acknowledge that the current crop of radio station owners, with some minor exceptions, have left the industry in shambles.  Their decision to place profit above all considerations, in spite of the license being granted in the public trust, has decimated newsrooms, reduced staffing, and relegated community involvement to a minor paperwork shuffle at license renewal time.  All of this and more have conspired to make radio dull and uninformative.   Bland canned formats created and programmed thousands of miles away have ruined local radio flavor.  No wonder why people spend money to download from Itunes.

Yet, radio listenership is still high.  Radio’s saving grace is it is nearly universal, everyone has a radio, and most households have four or five radios.  The technology is time-tested and it works well.  Almost every square mile of the US is covered by broadcast radio signals.  Some areas are sparse, but there are at least one or two stations that come in.  People are used to radio, there is no learning curve, no subscriber fees, and no censorship from a huge faceless mega-corporation.  Well, that last part is in theory, anyway.  It is almost too much of a coincidence that mega-corporations also own the majority of radio stations too.

Television as a medium is almost gone.  Very few people actually watch over-the-air TV, most people get their TV piped into their house via cable.  Once again, as those in the NY metropolitan area know, there is no guarantee that the local cable operator will carry a broadcast station, vis a vis the WABC-7 Cablevision dispute from last month.

Newspapers are struggling to stay afloat, even the once mighty New York Times has seen better days.

That leaves us with Radio to fill in the role of un-censored informer.  Can they?  Will they?  It would be a radical departure from the current course and only time will tell.