Inside radio seems to be hitting its stride, the latest story about a survey they took hits the nail squarely on the head. Of the survey takers, 74% say that the radio is off the rails. According to Inside Radio, 854 surveys were completed.
Granted, most readers of Inside Radio likely work in the industry. The Recession (on which all bad things seem to be blamed) has cast a pall over the working environment in most radio stations, especially those owned by the big three. If anything, this survey is a good inside look at how radio station employees feel.
What is more, telling are the thirteen pages of comments that survey takers left, many of which state precisely what I have said in the past:
It’s about live local connection to the community!
That cuts right to the heart of the matter. Radio has lost its connection with the local community and has marginalized itself. Now the major owners are riding the wave which is in decay. Radio is no longer about the listeners or even the advertisers, it is about maximizing profits and minimizing expenses until the day they throw the big switch and turn off the last transmitter.
I wonder if they’ll talk about that issue at the NAB, or will it be drowned out by happy talk of The Recession ending and a bright future ahead? More likely the latter, no one in high levels of radio management wants to admit there is a problem. A problem they created. Firing most of the local talent will be the undoing of radio. That being said, radio equipment manufacturers and vendors will do pretty well this year. After all, equipment is an asset, employees are liabilities.