I have been looking over this data for a few weeks and there are some interesting data points. First, I would like to thank everyone who participated. This is not a scientific poll, but rather an informal survey of those who chose to participate.
The survey consisted of ten questions and was posted on Facebook, Reddit as well as Radio World. There were 114 responses, which is a relatively small sample size and is less than anticipated. There were 5 people who opened the survey and then did not take it. This may indicate a level of apathy towards the subject. Most responses were from the United States, but there were a few from China, Europe, and Brazil. The average time to complete the survey was 1 minute 40 seconds.
The first question was a warm-up question and it shows a lukewarm response at best with the top two responses being “It’s Okay,” or “I am indifferent.”
A vast majority of respondents feel that testing other Digital Audio Broadcasting systems such as DRM30, DRM+, or DAB+ would be a good idea. In MB docket 19-311, the FCC left the door open for such testing in the future, stating in paragraph 26 “Finally, we (the FCC) emphasize that by approving use of HD Radio technology, we do not foreclose the possibility of authorizing alternative technologies in the future, if they are properly before us.”
Question #2 was an attempt to find out where most people are listing to HD Radio and radio in general. Not a great surprise that it is mostly in-car listening. The in-home listening is a little bit surprising. What is even more surprising is that 30% of the respondents do not have an HD Radio. HD Radio has been the digital audio broadcasting standard in the US since October 2002, when the FCC first authorized its use. Receivers are still an issue some 20 years into the project. I know that when I purchased a new vehicle (Ford) in April of this year, HD Radio was not an option in any but the highest trim packages. My first HD Radio receiver was a tabletop Sony XDR-S3HD purchased in 2006 or so for $200.00 which was a lot of money. A quick look on Amazon shows that the least expensive HD Radio is the Sangean HDR-14 for $70.00.
Questions #3 and #4 deal with the “analog sunset,” as originally proposed by iBiquity, the developer of HD Radio technology. After a period of time, according to the original plan, stations would turn off their analog signals in favor of all digital transmissions. In October of 2020, MB Docket 19-311 the FCC has allowed AM stations the option to do just that. Thus far, four AM stations have transitioned to all-digital broadcasting, one of which is off the air since the owner passed away.
According to the survey respondents, by a slim margin of 53-47%, all-digital AM is supported. The FCC has yet to consider all digital FM and by an equally slim margin of 46-54%, all digital FM is not supported.
Question #7 asks about perceived audio quality. I received a few email comments about this question. Three respondents noted worse audio quality on HD-2, HD-3, or HD-4 channels due to reduced bit rate CODECS. Five people skipped this question.
This gets to the crux of the problem; for radio station owners, it is expensive to purchase and install HD Radio equipment. If there are no great perceived improvements, what is the point? I find AAC audio codecs to be okay, however, there is a noticeable difference between CD player PCM and streamed audio no matter what the source. Low-bit rate codecs sound like they are coming from underwater. Why do we listen to the radio? Information and entertainment. I posted something many years ago: Listening to the Radio is like doing Cocaine. For the maximum dopamine effect, I like my music to sound like music, not some watery approximation.
Question #8 asks about additional features, most people find Program Associated Data (PAD) useful. Even in non-digital FM stations, RDS is an important feature and stations will get phone calls if the RDS is missing or stuck on one song for a prolonged time. Listeners have become used to glancing at the radio to answer that age-old question; what’s the title of this song?
In response to question #9 (How many hours per week do you listen to the radio (including streaming terrestrial broadcast radio stations via a website or smart device)? The average was 19.6 hours with a minimum of half an hour and a maximum of 90 hours. Interestingly, there were four people who put in 0 weekly listening hours.
Question #10 is very interesting. In spite of the lukewarm feelings it seems that most respondents would favor the FCC mandating a transition to all digital audio broadcasting by a margin of 62% with most opting for “at some point in the future.”
HD Radio has been stalled for some time. The technology has not lived up to the hype and for most stations, it is a way to feed an analog translator with additional programming. There is an overall lack of interest, the majority of those who did take the survey stated HD Radio was “okay.” Receivers are expensive and still difficult to obtain. All digital AM (HDMA3) has not progressed very far since the FCC allowed its use. Yet, the people who did respond felt that additional testing of various Digital Audio Broadcasting systems should be allowed. I don’t know, that ship may have already sailed.
