{"id":8625,"date":"2015-06-24T08:00:34","date_gmt":"2015-06-24T12:00:34","guid":{"rendered":"http:\/\/www.engineeringradio.us\/blog\/?p=8625"},"modified":"2023-03-26T09:00:28","modified_gmt":"2023-03-26T13:00:28","slug":"the-old-school-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.engineeringradio.us\/blog\/2015\/06\/the-old-school-marketing-campaign\/","title":{"rendered":"The old school marketing campaign"},"content":{"rendered":"\n<p>I found these old drawings in the filing cabinet and thought they were kind of cool. They look like they were drawn sometime in the 50s for the WPTR studio at 1860 Central Avenue in the Town of Colonie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"480\" src=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-650x480.jpg\" alt=\"WPTR-billboard\" class=\"wp-image-8645\" srcset=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-650x480.jpg 650w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-150x111.jpg 150w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-300x222.jpg 300w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-400x296.jpg 400w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-50x37.jpg 50w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard-900x665.jpg 900w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/WPTR-billboard.jpg 1200w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n\n\n\n<p>It looks like there was a lot of Neon, including a speller, which I take to mean the sign would spell &#8220;W-P-T-R 1540&#8221; and then turn off again.<\/p>\n\n\n\n<p>This was the sign for the entrance to the studio building<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"600\" src=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-471x600.jpg\" alt=\"WPTR sign for front of old studio building at 1860 Central Avenue\" class=\"wp-image-8646\" srcset=\"https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-471x600.jpg 471w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-118x150.jpg 118w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-235x300.jpg 235w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-400x510.jpg 400w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign-39x50.jpg 39w, https:\/\/www.engineeringradio.us\/blog\/wp-content\/uploads\/2015\/06\/wptr-sign.jpg 900w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/a><figcaption class=\"wp-element-caption\">WPTR sign for the front of old studio building at 1860 Central Avenue<\/figcaption><\/figure>\n\n\n\n<p>I think this is a take-off on the old KHJ sign in Los Angeles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found these old drawings in the filing cabinet and thought they were kind of cool. They look like they were drawn sometime in the 50s for the WPTR studio at 1860 Central Avenue in the Town of Colonie. It looks like there was a lot of Neon, including a speller, which I take to &hellip; <a href=\"https:\/\/www.engineeringradio.us\/blog\/2015\/06\/the-old-school-marketing-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The old school marketing campaign<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[87,293],"class_list":["post-8625","post","type-post","status-publish","format-standard","hentry","category-history","tag-am","tag-nostalgia"],"_links":{"self":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/comments?post=8625"}],"version-history":[{"count":4,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8625\/revisions"}],"predecessor-version":[{"id":11202,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8625\/revisions\/11202"}],"wp:attachment":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/media?parent=8625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/categories?post=8625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/tags?post=8625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}