{"id":8122,"date":"2014-09-15T08:00:36","date_gmt":"2014-09-15T12:00:36","guid":{"rendered":"http:\/\/www.engineeringradio.us\/blog\/?p=8122"},"modified":"2023-03-26T09:35:44","modified_gmt":"2023-03-26T13:35:44","slug":"wvwa-nine-double-oh-radio","status":"publish","type":"post","link":"https:\/\/www.engineeringradio.us\/blog\/2014\/09\/wvwa-nine-double-oh-radio\/","title":{"rendered":"WVWA Nine Double Oh Radio"},"content":{"rendered":"\n<p>It seems branding and programming issues are a long-running problem for radio stations. This is a copy of something that was made at WALL in 1974.\u00a0 It has been circulated extensively in the NY metro market, but perhaps some of you from other areas or countries have not heard of it yet. There is no WVWA 900 in Pound Ridge, it is a fictitious station:<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/hsHYp4k7fFw\" allowfullscreen=\"allowfullscreen\" width=\"640\" height=\"480\" frameborder=\"0\"><\/iframe><\/p>\n\n\n\n<p>What is hilarious is that the same exact this is still going on forty years later. How many times have programming consultants, program directors, and corporate programming gurus sat around and said &#8220;What we really need is a catchy name, like The Buzz or something.&#8221; I don&#8217;t know how many times I have heard &#8220;The X&#8221; or &#8220;The Eagle&#8221; or &#8220;fill in stupid name here.&#8221; Do the listeners really think &#8220;Oh wow, they changed their name, I will listen to this station now!&#8221; No, not likely.<\/p>\n\n\n\n<p>The funniest part is; &#8220;After more than 100 hours of extensive research&#8230; (the programming consultant) developed, refined, molded, polished, honed, shaped and pulled out of left field a revolutions new formatic programing concept&#8230;&#8221;\u00a0 Play music, say nothing, and scream &#8220;NINE!&#8221; between each song.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems branding and programming issues are a long-running problem for radio stations. This is a copy of something that was made at WALL in 1974.\u00a0 It has been circulated extensively in the NY metro market, but perhaps some of you from other areas or countries have not heard of it yet. There is no &hellip; <a href=\"https:\/\/www.engineeringradio.us\/blog\/2014\/09\/wvwa-nine-double-oh-radio\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">WVWA Nine Double Oh Radio<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,83],"tags":[305],"class_list":["post-8122","post","type-post","status-publish","format-standard","hentry","category-history","category-humor","tag-humor"],"_links":{"self":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/comments?post=8122"}],"version-history":[{"count":3,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8122\/revisions"}],"predecessor-version":[{"id":11242,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/posts\/8122\/revisions\/11242"}],"wp:attachment":[{"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/media?parent=8122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/categories?post=8122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engineeringradio.us\/blog\/wp-json\/wp\/v2\/tags?post=8122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}