Excerpt of a memo from a few years ago, during the great recession:
(Redacted) has implemented a consumables reduction program. All consumables; copy paper, toner, note pads, pens, pencils, paper towels, garbage bags, paper plates, plastic flatware, toilet paper, and so forth must be reduced by 25%. (Redacted) is spending far to much on such material which is impacting our financial performance.
My contribution to the effort:
I wouldn’t want the CEO to miss his bonus this year…
The USSR government at the time spent “hundreds of millions of rubles” on this covert operation destined to create utter chaos… We even infiltrated mainstream radios to promote their music and reach millions of people everyday…
As far as I am concerned; The Sex Pistols, meh. However, The Clash was pretty good and when I was living in California in the mid 1980’s, The Ramones were hugely popular with the surfer crowd and pretty much everyone else.
So, without further adieu and with special thanks to Комите́т госуда́рственной безопа́сности (КГБ):
There you have it; an English punk rock band, financed by a Soviet security apparatus signing (sort of) about an American car. Next thing you’ll tell me is that Billy Joel is a CIA front.
It seems branding and programming issues are a long running problem for radio stations. This is a copy of something that was made at WALL in 1974. It has been circulated extensively in the NY metro market, but perhaps some of you from other areas or countries have not heard it yet. There is no WVWA 900 in Pound Ridge, it is a fictitious station:
What is hilarious is that the same exact this is still going on forty years later. How many times have programming consultants, program directors, corporate programming guru’s sat around and said “What we really need is a catchy name, like The Buzz or something.” I don’t know how many times I have heard “The X” or “The Eagle” or “fill in stupid name here.” Do the listeners really think “Oh wow, they changed their name, I will listen to this station now!” No, not likely.
The funniest part; “After more than 100 hours of extensive research… (the programming consultant) developed, refined, molded, polished, honed, shaped and pulled out of left field a revolutions new formatic programing concept…” Play music, say nothing, and scream “NINE!” between each song.