It seems branding and programming issues are a long running problem for radio stations. This is a copy of something that was made at WALL in 1974. It has been circulated extensively in the NY metro market, but perhaps some of you from other areas or countries have not heard it yet. There is no WVWA 900 in Pound Ridge, it is a fictitious station:
What is hilarious is that the same exact this is still going on forty years later. How many times have programming consultants, program directors, corporate programming guru’s sat around and said “What we really need is a catchy name, like The Buzz or something.” I don’t know how many times I have heard “The X” or “The Eagle” or “fill in stupid name here.” Do the listeners really think “Oh wow, they changed their name, I will listen to this station now!” No, not likely.
The funniest part; “After more than 100 hours of extensive research… (the programming consultant) developed, refined, molded, polished, honed, shaped and pulled out of left field a revolutions new formatic programing concept…” Play music, say nothing, and scream “NINE!” between each song.