March 2013
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Whoa! Rush Limbaugh is right!

On at least one thing anyway.  Rarely will those words pass my lips; however, from the credit where credit is due department, Mr Limbaugh recently stated:

It boils down to content, If people really like this show, the fact that it’s on AM radio doesn’t matter — they’ll go wherever it is if they want to listen to it.

From Inside Radio.

That is exactly right.  While we technical people should put our best foot forward and make every assurance that the technical quality of the station’s signal is top notch, it is the programming that people are listening for.  All the those processors and other expensive gadgets go unnoticed by the vast majority of radio listeners.  What listeners care about is hearing their favorite song, team playing, etc.

Put good content out there and people will find it.  It’s the programming…

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