HD Radio equipment, on trade

It has been about a month now, has anyone taken them up on this:

iBiquity Digital and Citadel Media announced a partnership which will enable stations to upgrade to digital while avoiding cash expenditure. Stations will have the opportunity to provide on-air inventory to Citadel Media in exchange for the HD Radio license fee and equipment supplied by Broadcast Electronics, Continental, Harris and Nautel.

I was sure that my former employer, now that I have left the company, would at least look into this.  I know there are many other frugal like minded companies out there that look at trade as being “free.”  Anytime I had a building project, like paving the parking lot or replacing the roof membrane, the first question asked was “Can we trade it?”  I hated dealing with trade.  Often, it would end up as a half paved parking lot and the general manager asking “Gee, what happened?”

I would be surprised if this iBiquity scheme didn’t generate at least some interest in the HD radio holdouts. Has anybody heard anything else on this?