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NPR to change it’s name to NPISAIPD

National Public ?

National Public ?

NPISAIPD: National Public Internet Streaming Audio with I-Pod Downloads.  Lets face it, when the National Public Radio CEO, Vivian Schiller, basically talks about doing away with radio in the next 5 to 10 years, what are they going to call the network?  I suppose they could just say “National Public Media” or something like that.  With radio’s current trajectory, she might not be wrong.

Of course all of the NPR affiliates that kick large sums of money up the chain to the network may have something to say about all this.  After all, they are the one heavily invested in transmitters, towers, STL’s and all the other equipment, buildings and real estate required to transmit radio signals.  Not that I particularly dislike NPR, I think they have some fine programs, but much of it is syndicated and this is where radio is falling apart.  Non-local radio stations will perish.  Only stations that offer something different and not available through other sources will survive and thrive, voice tracking and syndication will become the kiss of death.

This also leaves a bit of a problem for NPR itself.  Much of its revenue (more than 50%) comes from network affiliation fees with member stations.  If they intend on short circuiting those stations cutting them out of the programming loop (Schiller says no but we’ll see), they are going to have to figure out how to make up that lost revenue.  If I were an NPR member station, I’d surely be looking at my network affiliation agreement and looking for ways to replace some of that content with something local.  That would be planning ahead.

Local Radio.

Local news, local music, local arts, local sports, local weather, local content.  I can find out what is going on in China, Israel, India or almost any place around the globe with a few key strokes on the computer.  I can’t find out what happened at the local town board meeting, what the county legislature is up to, or whether the school budget passed.  All of those things have immediate affects on my taxes and therefore my family finances.

Local radio.  Fill in the void left by dead newspapers.  That is what radio stations need to do, go local or perish.

Axiom


A pessimist sees the glass as half empty. An optimist sees the glass as half full. The engineer sees the glass as twice the size it needs to be.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
~1st amendment to the United States Constitution

Any society that would give up a little liberty to gain a little security will deserve neither and lose both.
~Benjamin Franklin

The individual has always had to struggle to keep from being overwhelmed by the tribe. To be your own man is hard business. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
~Rudyard Kipling

Everyone has the right to freedom of opinion and expression; this right includes the freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers
~Universal Declaration Of Human Rights, Article 19

...radio was discovered, and not invented, and that these frequencies and principles were always in existence long before man was aware of them. Therefore, no one owns them. They are there as free as sunlight, which is a higher frequency form of the same energy.
~Alan Weiner

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