April 2010
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Radio Headed in the wrong direction

Inside radio seems to be hitting its stride, the latest story about a survey they took hits the nail squarely on the head.  Of the survey takers, 74% say that radio is off the rails.  According the Inside Radio, 854 surveys were completed.

Granted, most readers of Inside Radio likely work in the industry.  The Recession (on which all bad things seem to be blamed) has cast a pall over the working environment in most radio stations, especially those owned by the big three.  If anything, this survey is a good inside look at how radio station employees feel.

What is more telling are the thirteen pages of comments that survey takers left, many of which state precisely what I have said in the past:

It’s about live local connection to the community!

That cuts right to the heart of the matter.  Radio has lost its connection with the local community and has marginalized itself.   Now the major owners are riding the wave which is in decay.  Radio is no longer about the listeners or even the advertisers, it is about maximizing profits and minimizing expenses until the day they throw the big switch and turn off the last transmitter.

I wonder if they’ll talk about that issue at the NAB, or will it be drowned out by happy talk of The Recession ending and a bright future ahead.   More likely the latter, no one in high levels of radio management wants to admit there is a problem.  A problem they created.  Firing most of the local talent will be the undoing of radio.  That being said, radio equipment manufactures and vendors will do pretty well this year.  After all, equipment is an asset, employees are liabilities.

Axiom


A pessimist sees the glass as half empty. An optimist sees the glass as half full. The engineer sees the glass as twice the size it needs to be.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
~1st amendment to the United States Constitution

Any society that would give up a little liberty to gain a little security will deserve neither and lose both.
~Benjamin Franklin

The individual has always had to struggle to keep from being overwhelmed by the tribe. To be your own man is hard business. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
~Rudyard Kipling

Everyone has the right to freedom of opinion and expression; this right includes the freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers
~Universal Declaration Of Human Rights, Article 19

...radio was discovered, and not invented, and that these frequencies and principles were always in existence long before man was aware of them. Therefore, no one owns them. They are there as free as sunlight, which is a higher frequency form of the same energy.
~Alan Weiner

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