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The FCC is studying the state of Journalism

The FCC has drafted a Notification of Inquiry (NOI) examining the state of media journalism in America. Why?  No harm can come from this, right?  Let us read a little further:

A major issue the report details is the possibility of “behavioral rules” for broadcasters, according to the official. Behavioral rules might include guidelines that broadcasts serve the public interest.

Bringing back Cold War-era guidelines mandating that broadcasters do “non-entertainment” programming is another idea being examined, according to the official.

From CNSNews.com

Doh! Now that most radio stations have fired their news departments, the government wants news.  Frankly, I think it is a dumb idea.  The hands of time can’t be turned back so there is no use trying.

There are radio stations out there that provide good local and national news, most NPR stations for example.  There are also a few commercial stations still doing it.  Those that can make money on it will and that is the way it should be.

I listen to the local NPR station’s (WAMC) program called “The Media Project.”  It is an interesting show where a Television news anchor, a local newspaper editor and the radio station president talk about media issues.  Often, it turns into a lament about how the internet news sources are cutting into their own audience because the internet is “free.”  The news paper editor in particular often feels that he is shouldering the burden (by paying the reporter’s salaries) of gathering the news and the free loading internet people who write blogs, like this one, merely leach off of the newspaper’s hard work.  And he has a point.

So charge for it.  I’d pay a $3-5 per month fee to have full on line access to a good local paper.  I think many other people would too.  When they started giving away their content is when they got into trouble and that is their own fault.  This would be a good formula:

  1. Media outlets (newspapers, TV stations, Radio stations, Cable companies, etc) get together come up with a policy for online content.
  2. A good example would be, limited free access to national stories and front page items and advertisements.  Charge a nominal subscription fee for locally generated content and full access.  Charge a higher fee for content without advertising (except classifieds).
  3. Create a website that is laid out like a newspaper.  Keep all the sections the same and make it very easy to navigate around in.

Some newspapers, like the New York Times, are already doing things like this.  The reality is that online media is here to stay.  Those legacy media outlets that want to survive are going to have to figure out a way to compete and make money online.

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1 comment to The FCC is studying the state of Journalism

  • J. Aegerter

    The costs associated with publishing the print media are not going down. Newsprint, ink, the presses, distribution, are high hurdles compared to the Internet. I see all kinds of ads on Internet new sites that must be paying the bills, and I also have seen a huge number of new news sources since the Internet has evolved. The new way of electronic publishing is more efficient and economical. I hope for the sake of the Country, the same Constitutional freedoms that applied to the “print media” continue to apply to the cyber-media.

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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
~1st amendment to the United States Constitution

Any society that would give up a little liberty to gain a little security will deserve neither and lose both.
~Benjamin Franklin

The individual has always had to struggle to keep from being overwhelmed by the tribe. To be your own man is hard business. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
~Rudyard Kipling

Everyone has the right to freedom of opinion and expression; this right includes the freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers
~Universal Declaration Of Human Rights, Article 19

...radio was discovered, and not invented, and that these frequencies and principles were always in existence long before man was aware of them. Therefore, no one owns them. They are there as free as sunlight, which is a higher frequency form of the same energy.
~Alan Weiner

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